Let’s sharpen your brand with quality work

98%

Average clients satisfied and repeating

120+

Successfully projects done in 24 countries

We’re a digital products design & development agency that works passionately with the digital experiences.

REDOX

REDOX

We’re a dynamic startup agency specializing in innovative solutions for businesses looking to elevate their brand presence. We offer a range of services including digital marketing, branding, web development, and creative strategy to help company

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Excellency in creative designs
(26)
Development - 2025
Graphics - 2025
Motion, Design - 2025
UI Design - 2025
Branding - 2025
UI Design - 2025

Complex
proficiency

(01)

(02)

(03)

(04)

Perfect
—activity

1.8M

We helped to get companies with $200M+ funding.

12+

We have had quite a run in our 12+ years of working.

99%

Average 99% client satisfaction with expertise.

260+

Crafted responsive, user-centered website & app.

80+

Professional skilled designers and developers.

Client: Helping brands to grow and say their success stories to the world.

We’re a great team of creatives with a strongest capabilities to helping progressive fields achieve their goals. With the best talent on every project done successfully

It’s all about the
unique thinking with creativity and quality for complex solution in
easy way

The Startup Gig — Venture Deal Advisory for Founders, Investors & Global Businesses
Venture Deal Advisory

We don't draft documents.
We architect deals.

Legal, financial, tax, and governance layers — handled as one integrated advisory stack. So the deal closes clean, the cap table holds, and no one's caught off guard at the next round.

Description of image

₹800Cr+

Deal Value Advised

180+

Investors Served

9 Yrs

At the Table

4.9/5

Client Rating

"Most deals don't fail because of bad documents. They fail because the legal, financial, and governance layers were never talking to each other. We eliminate that gap — before the term sheet hits the table."

— Adv. Pooja Terwad, Founder & Principal Advisor

What We Do

Six advisory verticals.
One integrated stack.

Every vertical feeds into the others. Your term sheet, cap table, governance framework, and compliance filings move as one coordinated operation.

01

Venture Deal Advisory

We negotiate, structure, and close fundraising transactions — term sheets, SHAs, SSAs, secondary sales, and venture structuring with partner-level involvement.

Term SheetsSHA / SSASecondaries
02

Cap Table & ESOP Architecture

Dilution modelling, vesting design, ESOP pools, and liquidity pathways that protect founder equity through Series D and beyond.

Dilution ModellingESOPVesting
03

Governance & Board Counsel

Decision rights, founder protections, investor relations, and board composition — so control stays where it belongs from seed through scale.

Decision RightsBoardProtections
04

Regulatory & Compliance

Legal, CA, CS unified. Entity structuring, FEMA/FDI compliance, corporate secretarial, RBI filings, MCA returns. One team. Zero gaps.

FEMA / FDIMCACross-Border
05

Deal Readiness & Transaction Support

Legal, financial, and tax diligence. Data room build. Valuation reports. Full transaction coordination — so investors have zero reason to pause.

Due DiligenceModellingData Room
06

India Entry Advisory

For foreign businesses entering India. Entity setup, regulatory mapping, FDI compliance, local governance, and ongoing secretarial and tax compliance.

Market EntryFDIEntity Setup
Who We Serve

Three audiences.
Different doors.

Funded founders, capital-deploying investors, and global businesses entering India. Each gets a purpose-built advisory path.

Funded Founders

The term sheet is on the table and you need someone who's been across that table hundreds of times before.

Seed to Series B · SHA negotiation · Cap table · Governance · ESOP · Deal closure

Investors & Family Offices

You need counsel on your side of the table — not a firm that also represents the founder across it.

Angel to institutional · Deal structuring · Due diligence · Portfolio governance · Exits

Global Businesses Entering India

Entity structure, regulatory compliance, and governance — without five vendors and three conflicting opinions.

US · UK · EU · Singapore · UAE · FDI · Entity setup · Repatriation · Governance
The Difference

We don't sell legal hours.
We sell deal judgment.

"Before we move documents, we align incentives. We negotiate from position, not pressure. And we stay at the table for every decision that matters."

Most advisory firms optimise for volume — wide menus, high client counts, junior-led execution. We took the opposite path. Focused roster. Partner-level attention. Integrated advisory across legal, financial, tax, and governance — the model firms like Gunderson Dettmer built for Silicon Valley, adapted for India's venture ecosystem.

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Integrated Advisory Stack

Legal, financial, tax, governance — one coordinated unit. Not four firms.

Partner-Level at Every Stage

Principal advisor from first call to final signature. No handoffs to juniors.

Focused Client Roster

We don't scale through volume. We stay close and stay useful.

Incentive Alignment First

Strategy before drafting. Negotiation at the structural level — not in markup.

Multi-Jurisdiction Capability

India, Singapore, Dubai, US, UK — cross-border advisory is core, not add-on.

The Team

Led from the front.

TSG EST. 2015

Adv. Pooja Terwad

Founder & Principal Advisor

A startup attorney by profession. An entrepreneur at heart.

Pooja founded The Startup Gig in 2015 with one conviction: the ecosystem didn't need another law firm — it needed advisory that thinks structurally about deals, ownership, and governance.

Since then, she and her team have advised on hundreds of venture transactions, served 180+ investors directly, and built an integrated practice that handles legal, financial, tax, and compliance as one coordinated function.

Since

2015 (9+ Years)

Focus

Venture Transactions

Investors

180+ Served

Reach

India · Singapore · UAE

Track Record

Outcomes, not headcount.

₹800Cr+

Deal value advised

180+

Investors served

50+

Cross-border deals

9 Yrs

Since 2015

How We Work

From first call to closed deal.

No discovery forms. No 20-question intakes. A structured conversation between principals about the deal and where we add leverage.

Confidential Discussion

We listen to the deal context — stage, parties, pressure points. No pitch. If we're not the right fit, we say so.

Strategic Scoping

Map the legal, financial, tax, and governance layers. Identify where the deal is vulnerable.

Incentive Alignment

Before a clause gets drafted, we align expectations. Negotiation at the structural level.

Execution & Close

Documents, diligence, data room, filings — one coordinated push. Deal closes clean.

Market Context

Where we sit.

What the market offers

  • Regulatory-heavy firms with limited deal involvement
  • Transaction consultancies that draft but don't advise
  • Large firm startup teams with zero founder proximity
  • Compliance platforms competing on price
  • International platforms lacking Indian regulatory depth

What we deliver

  • Legal, financial, tax, governance as one integrated stack
  • Principal advisor at every decision point
  • Deal architecture mindset — outcomes over deliverables
  • Native cross-border: India, Singapore, Dubai, US, UK
  • Deliberately focused roster — depth over breadth

Trusted by founders, investors, and global businesses including

NanonetsAtlysWigglesPlanet MarathiDCF VenturesPrivet VenturesEasy Home FinancePercept India
Let's Talk

If the deal matters,
the advisory should too.

We work with a focused roster. Not every engagement is the right fit. Schedule a confidential discussion — and we'll both know within twenty minutes.

Schedule a Confidential Discussion

Mumbai · Bangalore · Delhi NCR · Singapore · Dubai

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