Partners in the decision. Not just the paperwork.
An advisory firm with deep legal, financial, and governance capability — unified under one roof since 2015.
Integrated advisory.
Since 2015.
11 years at the table.
The Startup Gig was founded in 2015 by Adv. Pooja Terwad with a conviction that the Indian venture ecosystem needed an advisory practice that thinks structurally about deals, ownership, and governance — not another law firm selling hours.
Over 11 years, that conviction has turned into a practice advising on ₹800Cr+ in deal value, serving 180+ investors directly, and building integrated capability across legal, financial, tax, and compliance.
We work with funded founders, institutional investors, family offices, and global businesses entering India. We stay involved at every decision point. And we don't scale through volume.
Our principles.
Alignment Before Documents
Before drafting, we align incentives. Negotiation at the structural level — not in markup.
Depth Over Breadth
Focused roster. Partner-level attention. We stay close and stay useful.
Integrated, Not Isolated
Legal, financial, tax, and governance — one stack, one thread. Coordinated execution instead of siloed opinions.
The team.
Adv. Pooja Terwad
Founder & Principal Advisor
Founded TSG in 2015. Leads all venture transactions and investor mandates personally.
CS Jigar Shah
Secretarial Advisor
Fellow ICSI. Compliance, secretarial audits, due diligence. With TSG since 2018.
CA Akshit Parekh
Accounting Partner
Clean books and compliances. Financial due diligence and GST since 2016.
Gitika Khanchandani
IP Advisor
10+ years IP law. Trademarks, patents, copyrights. Since 2015.
The numbers.
₹800Cr+
Deal Value Advised
2000+
Startups Served
180+
Investors Served
11 Yrs
At the Table
4.9/5
Client Rating
Ready to discuss your next deal?
Schedule a confidential discussion.
Schedule a Call