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If you run a clinic, diagnostic centre, or hospital chain in India, you are running a business model that is different from a typical services company. Revenue does not come with the provision of the service. Weeks or months later, it comes filtered through insurers, government schemes, and out-of-pocket payments, all travelling at different speeds. […]

Launching your first alternative investment fund is not the same as launching a startup. There is no MVP to test first in the market. The structure you pick, the documents you write, and the filings you make have to last ten years or more, often with institutional money hanging on every clause. This guide to […]

There are a lot more fund managers and family offices looking at India’s private capital market now, and a lot of that focus is on one question: how do you actually set one up and get it running? An alternative investment fund (AIF) is a regulated vehicle for pooling money from multiple investors and investing […]

India’s consumer market, digital economy and manufacturing push make it one of the more attractive expansion targets for global businesses at present. But interest does not always translate into an easy entry. Founders and CFOs who have done it will tell you the hard part is not deciding to enter India. It’s getting the structure […]

You have probably come across both of these terms in the same search if you have begun looking for financial help from outside sources. Fractional Chief Financial Officer. Virtual Chief Financial Officer. Some sites use them to mean the same thing. Others draw a sharp distinction between the two. That mix of definitions makes the […]

Every founder hits the same wall of jargon eventually. Someone says they’re “raising a seed round”, another says they just “closed Series B”, and if you’re building your first company, none of it tells you much more than “they got money from somewhere”. Why does it matter to understand startup fundraising stages? Each stage means […]

Ask ten founders what their accountant does, and most will say something like ‘handles my GST and files my returns’. When you ask what a virtual CFO does, you usually get a blank look and the response, “Isn’t that the same thing, just more expensive?” It is not. This is a common mistake, and it’s […]

If you are a founder building your comp structure or an employee trying to understand what your offer letter actually means, you’ve likely run into two terms that sound similar but operate quite differently: ESOPs and RSUs. Both are ways of giving employees a stake in the company. Both are aimed at attracting and keeping […]

If you own a small/medium business in India, you’re the Jack of all trades. You do sales, you manage the team, you chase vendors for payments, and somewhere in between you are supposed to keep the books in order as well. Most owners view finance as something to be done at the end of the […]

Not all businesses run into the wall of financial complexity at the same time. You can run a small services agency with three clients on a spreadsheet for years. A D2C brand selling on five marketplaces can’t, not without losing sight of what it actually earns after every platform fee, TCS deduction, and return. In […]